Our Journey to Dragons' Den

We're heading into the Dragons' Den. Honestly, we're still pinching ourselves.

Before you see us pitch, we wanted to share how we got here. It's been a long road, a lot of feet, and more support than we ever expected.

2018: Where It All Started

It began with toe spacers. Back in 2018 we launched Spacer Mobility with a simple belief: your feet are the foundation for everything you do, and most of us don't give them nearly enough love.

What started as one product turned into a full-on foot health journey. We learned from podiatrists, physical therapists, coaches and most of all, from you. Every message, review and question taught us something new about how people move and what their feet actually need.

2025: The Next Step

The more we learned, the clearer one thing got. You can do all the right things for your feet, then squeeze them back into narrow, stiff shoes for the rest of the day. And the barefoot shoes out there? Most of them looked a little goofy.

So in 2025 we launched NUNORM: a barefoot shoe with a zero drop, a wide toe box and a flexible sole, designed to look as good as it feels. Finally, a shoe that fit everything we'd learned about foot health into something you'd actually want to wear every day.

Into the Den, Thanks to You

Fast forward to today: across Spacer Mobility and NUNORM, we've served over 250,000 customers. That number still blows our minds. Behind every one of those orders is a real person who took a chance on a small Canadian brand and decided their feet deserved better.

So walking into the Dragons' Den isn't really about us. It's about every customer who shared a review, sent a photo, told a friend or stuck with us through the early days. You built this with us.

Thank you, truly. We can't wait for you to watch, and we're just getting started.

Tune in to see our pitch on Dragons' Den, October 8th, 2026 at 8pm EST & PST on CBC Gem.

Also you can watch a preview here on Instagram