Why NUNORM wins in the gym

Here's a little secret: a lot of "training shoes" aren't great for training. Big squishy soles, raised heels, narrow toes. Great for jogging to the gym. Not so great once you're under a barbell.

NUNORM is a barefoot shoe, and that's exactly why it shines when you lift. It's flat, stable and low to the ground, with room for your toes to do their job. Here's why it's become a go-to for CrossFitters and weightlifters.

Built for Stability

When you're lifting, stability is everything. You want to feel the floor, stay balanced and push through your whole foot. NUNORM is built for exactly that:

• Zero drop. Heel and toes sit level, so you're not tipped forward on deadlifts, squats or kettlebell work.
• Low to the ground. A thin, firm sole means less squish under the bar and better feel for where your weight is.
• Wide toe box. Your toes can spread out and grip, giving you a wider, more solid base.
• Fitted heel. Your heel stays locked in when you change direction, jump or land.

Think of it like lifting barefoot, just with grip, protection and a shoe you can wear out of the gym after.

Made for CrossFit (Rope Climbs Included)

CrossFit throws everything at your shoes in one workout: lifts, box jumps, burpees, double-unders and, of course, rope climbs. NUNORM handles all of it.

The wrap-around rubber sole runs up the sides of the shoe, so you get grip and durability right where the rope rubs during a foot lock. Pair that with a flexible sole that lets you actually feel the rope, and climbs feel a lot more secure. And because the shoe is light and bendy, you're not dragging extra weight through your burpees or box jumps.

Trusted by Serious Athletes

You don't have to take our word for it. NUNORM is in the gym bags of some seriously strong people, from CrossFit Games athlete Brent Fikowski and CrossFit coach Coach GT to weightlifter Dr. Layne Palm and strongman and CrossFit coach Graciano Rubio. Outside the gym, they've been worn by investor Jesse Itzler, actor Sam Heughan and more.

These folks move big weight and put their gear through a lot. When they reach for a barefoot shoe on training day, that says plenty.

Lift Better, Look Good Leaving

Most gym shoes stay in your bag. NUNORM goes from deadlifts to dinner without anyone knowing it's a barefoot shoe. Stable, flat, grippy, and actually good-looking.

Ready to train in them? Shop the NUNORM Classic. Shipping and exchanges are free on US and Canadian orders over $75.